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525 ART consists of a multidisciplinary team of professionals and collaborating companies committed to promoting a selection of artists and their original works of art around the world. It is also our keen interest that occasional buyers, collectors (both experienced and inexperienced ones) as well as art lovers in general can count on a means which would allow them to appreciate and have access to contemporary works of art of high quality. And they can do so without doubts, without fears, and above all, we make this easier for them by providing them with all the tools that help them value in detail whatever it is they are interested in buying.
Our team is composed of specialists in contemporary art; graphic designers and web page programmers; advisors with an expertise in Internet and strategic planners in marketing. We count on the advice of legal firms regarding intellectual property, copyrights and all aspects related to finance, investments and taxation policies associated to our field of work.
Our main activity is based on sales through the Internet. Needless to say, we do prioritize this; nonetheless, we do not neglect our headquarters. We take very good care of the appearance and comfort of our premises, a studio on the second floor of the Edificio Artigas in Montevideo’s Old Town. (Photographs shown in this page). If you happen to be in Montevideo, we would love to welcome you to visit our place, so just let us know when you are coming, either by email or by phone, and we will be awaiting your arrival as you deserve it, with plenty of time and a peaceful atmosphere. (See full details at the bottom of this page or at Home).
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After having spent a whole year studying, designing the site, defining our positioning strategy, planning our developing scheme and taking care of the tasks typical of selecting our first artists, plus the necessary production in order to publish 525 ART; finally, at the end of the year 2005 we published the site. Despite this, we like to say that we were publicly born in the middle of 2006, when we complemented our presence on the Internet with the publication of a selection of works (that are on constant rotation) in some of the most important art websites of the US, Europe and Latin America.
We are constantly studying the best ways in which we can take full advantage of this tool, thinking and designing the best ways to exhibit works of art in this fabulous means that is the Internet. We work hard everyday so as to do this in the best possible way, with all the technological resources available to us, in the most competitive and professional way that we are capable of. We aim to present the work properly and have the widest visibility and coverage at a global level.
We are fully aware that this is precisely one of the main characteristics that an occasional buyer or collector is assessing and taking into consideration nowadays regarding emergent or “unknown” artists that are being presented and who reach good levels of visibility thanks to the Internet. We have a precious opportunity to actively participate in the online offer and sale of works of art anywhere in the world. We are able to not only shorten distances but also give the buyer of contemporary art the possibility of incorporating our offer to their assets with the security that the work of art they are buying is being exhibited and promoted at that very moment all over the world.
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Furthermore, and maybe even more important than the above mentioned, is the fact that our visitors can assess the technical quality of the exhibited work, what it tells them, how they get it, how much they are moved by it and if they truly like it (either at first sight or after seeing it and appreciating it at the their own pace, without pressure and from the comfort of their home or office). This is our target when planning, designing and publishing 525 ART on the Internet, to offer the visitor an easy, enjoyable and rewarding experience, just as we wrote in the title.
Throughout this year and a half, 525 ART has carried out sales in Europe, US, Central America and South America. In the last year we have been visited from 117 countries, 1.902 cities from all the continents. A total of 56.496 visits (data as of July 29th, 2008).
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There are some special features in the layout of our website in order for you to appreciate each work with a view to that enjoyable and rewarding experience we aim at.
- You can always have the complete menu in sight; thus, minimizing the chances to get lost when surfing the inside of its content.
- Besides having ordered the content by categories and or artists, we have created the option to see the work in isolation or grouped within a series. This is more faithful to the artist’s production as it clearly tells when the artist created their isolated work or when it was that he came up with a series (whether it be subject matter, aesthetics, etc.).
- The layout makes it possible to see each work separately through a new and independent window that is opened when you click on the small image. This is work by work (all the pertinent information is presented in that same place), independent from the site that remains open behind.
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- If you are interested in seeing a work in detail, something that may happen every time you see a work that you really like, we offer you two possibilities: up to two photographs of details selected by 525 ART (in some works in particular) and the magnifying glass that allows you to see that work in a large size.
- What is more, we are incorporating another tool as a new feature next October. This will make it possible for you to see a “Gallery of details” about a particular work (available when accounted for).
- Thanks to these windows that open when you click on the small image or on the magnifying glass it is possible, as we have mentioned before, to see two or more works at the same time. Consequently, you will be able to appreciate one next to the other one, compare them and choose the one you like the best or the one you will buy first.
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- You can also enjoy a whole section especially designed taking into consideration the aesthetics and graphics so as to allow you to see our exhibitions online.
- Since sharing with others, such as friends, is part of an enjoyable experience, we also offer you the possibility to recommend our site or even a work in particular. You can bookmark the site or add it to your “Favorite", these are just a few among other choices.
We have done all of the above so as to be able to say that none of our customers has ever been disappointed when receiving their purchase. We will refund your money to you in full if you are not entirely satisfied. This is something we have never been asked to do. (Please read our policy on “Satisfaction guaranteed” in the grey menu on the left) |
